Etrata, the incumbent Chair of the Department of Marketing Management and immediate past Practicum Coordinator of the College of Commerce and Business Administration (CCBA), was also recognized for 鈥渇ostering a dynamic culture for student growth and development through published marketing research.鈥� The recognition is a testament to the use of 鈥渋nnovative teaching methods, industry expertise, mentorship, and contributions to enhancing the overall quality of marketing education in the Philippines.鈥�

In an interview with the Communications Bureau, Etrata said the 鈥渁ward鈥s a responsibility鈥攁 reminder that I should do more, contribute more to making marketing education in the Philippines world class through improved pedagogy, curriculum innovation, relevant research, meaningful and industry-calibrated outputs.鈥� He extended deep gratitude to the CCBA officials, his colleagues in the Department of Marketing Management, students, alumni, partners and sponsors, as well as the 国产吃瓜黑料一区二区Junior Marketing Association.

In the same interview, Etrata disclosed what the CCBA and Department has in store for students. These include the first-ever Marketing Bootcamp, which will be delivered by industry partners; the first national marketing summit to be hosted by UST; a collaboration with Philippine Retailers Association for a master class in retail marketing and creating a retail laboratory in UST; a research conference with the Philippine Marketing Research Educators of the Philippines (PAMRE); and a research fellowship abroad.

Etrata was nominated by a member of the PMA, whose past president, officers, and academe representatives served as panel of judges. Part of the screening process was the submission of the professional portfolio by the nominees. Holding a doctoral degree in Commerce and master鈥檚 degree in Business Administration from UST, Etrata has served as Practicum and Local Linkages Coordinator of CCBA (2022-2024) and Pedagogical Lead (2024). He is the Vice-President of the Central Manila Chapter of PAMRE and is an active member of organizations like the Academy of International Business and International Society for Development and Sustainability.

Etrata helped facilitate the internship-to-employment program between PBCOM and UST, as well as collaborations for marketing research with PBCOM, McCormick, and the Philippine Transmarine Carriers, Inc. There is likewise an agreement with FPT University – Vietnam for international mobility programs. Also a researcher, Etrata has over forty publications, several of which are indexed in Scopus.

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The 国产吃瓜黑料一区二区 was feted with the Agora Marketing Education of the Year Award on January 28, 2025 (Tuesday) by the Philippine Marketing Association (PMA), in recognition of 鈥渋ts outstanding contributions to marketing education.鈥�

According to the Philippine Marketing Association, the recognition 鈥渋s accorded to schools, organizations, and associations offering higher or continuing education that go above and beyond in equipping students and professionals alike with cutting-edge marketing knowledge, industry insights, and practical skills essential for success as marketers.鈥�

The achievements of UST鈥檚 Department of Marketing Management, under the College of Commerce and Business Administration, include the collaboration agreements with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to UST. 国产吃瓜黑料一区二区is also upscaling its Digital Marketing or Advertising course to include a certification issued by the Digital Marketing Association Academy.

The Department likewise hosted and organized activities like STRATMARK 2024, L鈥橭r茅al Career Camp 2024, and Marketing Confluence. It also collaborates with the TOMASINNO Center, our in-house technology business incubator, to determine product-market fit, commercialization, and business model canvas.

The recipients of the award 鈥渄emonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.鈥�

In 2016 and 2022, the University was also hailed Marketing School of the Year by PMA. In 2022, JA Philippines recognized 国产吃瓜黑料一区二区with the same award.

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Under Marketing Management and Entrepreneurship: 

a. Distribution, Logistics, and Supply Chain

b. Procurement Governance

c. Key Accounts Management 

d. Export Management  

e. Sales Management 

f. Customer Experience Management 

Under Human Resource Management:

a. HR Planning

b. Recruitment, Selection, & Retention

c. HR Information Systems 

Under Financial Management: 

a. Trust and Treasury 

b. Business Development 

Among the invited course plan validators are the following key industry personalities:

GT CAPITAL PARTY

MS. SUSAN E. CORNELIO

Vice President, Human Resources and Administration Department

GT CAPITAL HOLDINGS, INC.

Charlene Q. Cobarrubias – Talent Management Head

Patrick Louis Bien T. Regondola – Compensation and Recruitment Head

Judith A. Legaspi – Employee Benefits and General Services Head

Madel Garcia 鈥� Isip 鈥� Talent Acquisitions Head

JG SUMMIT PARTY

Mr. Ariel F. Faraon

Head of Procurement Governance

JG Summit Holdings, Inc.  

Mr. Nestor Ian F. Fieldan

Procurement Strategy Manager

JG Summit Holdings, Inc.  

FIRST METRO SECURITIES BROKERAGE CORP

Mr. Andro Leo I. Beltran

Assistant Vice President, Head of Business Development and

Market Education

First Metro Securities Brokerage Corporation

The College鈥檚 programs are enjoy many laurels, making it one of the industry鈥檚 business school of choice, with its graduates now employed and/or leading various industries and corporations. Its Marketing Management Program as a Two-Time Marketing School of the Year of the Philippine Marketing Association. Its Financial Management is a CFA-aligned program. Its Human Resource Management is a partner of the Human Resource Educators Association of the Philippines, and its Entrepreneurship Program is the first PACUCOA Level 3 accredited program of NCR.

Dean Assoc. Prof. Leonardo M. Canoy Jr. PhD., Assistant Dean Al Faithrich Navarrete PhD., College Secretary Francis Lawrence B. De Jesus, PhD, and Instructors Michelle Avila, Joseph Peter Marquez served as the Industry Validation Committee of the College, while the various Department Chairs and Course Leads led the presentation of the course plans for validation.

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The team members, who represented the 国产吃瓜黑料一区二区College of Commerce and Business Administration, bested 15 teams form other colleges and universities in the Philippines.听

Meanwhile, the coaches who guided the team were Department of Marketing Management Chair Mr. Francis Lawrence B. de Jesus, PhD, Mr. Antonio Jr. E. Etrata, MBA, and Ms. Abigail Posadas. Moreover, the team also received coaching support from notable alumni, namely Mr. Peter Rico Wong, Mr. Jim Kenneth Lazam, and Mr. Christian Dave Marcaida.

The theme of the 29th AGORA Youth Awards was “Brilliance Still Shines”, in conjunction with AGORA’s 41st year.

A collaboration between the academe and affiliate organizations for marketing students, the Philippine Marketing Association holds the AGORA Youth Awards to recognize the best marketing students for the school year, offering the country鈥檚 future marketers with the chance to show their ability to apply knowledge and theory to actual business cases.

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The panel is tasked to achieve the following objectives: 1) to standardize terms and semantics associated to new world skills required in every form of business; 2) to standardize job roles and basic skillset requirements for every business-related employment positions; and 3) to support informed decisions about career goals upgrading and planning.

The appointment of De Jesus to the panel was confirmed by DTI-PTTC Executive Director Nelly Nita N. Dillera, CESO III, who is also serving as the Project Director of the Philippine Skills Initiative, in a ceremony participated in by the representatives from the sector agencies leads of the government, industry associations presidents, education and higher learning institutions, administrators and officials, and labor union leaders.

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Through video presentations, the competing teams were tasked to showcase the strengths of ASUS TUF gaming products in behalf of their target market, which were student gamers.

The 3-Marketeers, a team composed of Festin Alyssa, Rikki dela Cruz, and Natasha Cruz, are all from the Bachelor of Science in Business Administration, major in Marketing Management program, and they bagged the first place for their presentation entitled “Connect even through the TUF times”.听The 3-Marketeers is under the guidance of the College of Commerce and Business Administration faculty member Mr. Antonio E. Etrata, MBA.

Meanwhile, ARK, a team composed of Faculty of Engineering students Allyana Deveza and Ryan Carlo Villanueva, who are both from the BS Electronics Engineering program, and Kim Limuel Dolor of the BS Mechanical Engineering program, bagged the 3rd place in the competition.

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Samantha Grace G. Paradero ranked first, followed by Austine D. Lee. Capturing the third spot is Maria Vanessa R. Villa, while Business Economics alumnus Francis Lee Y. Martinez ranked fourth. Finally, Jose Rafael Antonio R. Marcelo ranked fifth.

The certification was conducted nationwide in March 2021 by Junior Achievement Philippines, an affiliate of Junior Achievement World Wide.

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Anica Monique Andulan, Adrian Aggabao, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Chloe Raquepo, Daryll Sallan, and Vince Solis lent their services during the said event, engaging in real-life corporate practice of marketing management even while at school. The students鈥� research outputs were translated into strategic action plans for SEA OIL Philippines鈥檚 adoption, in keeping with the University鈥檚 recently signed agreement with the company. They were guided by Market Research adviser Antonio E. Etrata, PhD and Department of Marketing Management Chair Francis Lawrence B. De Jesus, PhD. 

In attendance during the final meeting were SEA OIL officials, namely Chief Financial Officer and President for Retail Business Mark You, Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente, Corporate Consumer Marketing Department Senior Manager Serge Rodriguez, Knowledge Base Supervisor Gia Guevarra, Program Roll-outs Supervisor Martin Tiosejo, and members of the Corporate Consumer Marketing Team.

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The partnership paves the way for BSBA Marketing Management students to design, implement, and turnover marketing research deliverables for SEA OIL. This will allow the students to achieve 鈥渓earning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country,鈥� according to Marketing Management Chair Francis Lawrence B. de Jesus, PhD.

In his message, dela Fuente expressed appreciation to 国产吃瓜黑料一区二区for the partnership, especially at a time when the company assesses marketing sentiments as part of its 鈥淔uel PH to Recovery鈥� project. 

The students who will conduct the marketing research will be under the supervision of Mr. Antonio E. Etrata.

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Representing the 国产吃瓜黑料一区二区CCBA in the signing was Dean Leonardo M. Canoy, Jr., Ph.D., and serving as witnesses were CCBA Secretary Asst. Prof. Al Faithrich C. Navarrete, Ph.D., and Marketing Management Department Chair Mr. Francis Lawrence B. De Jesus, Ph.D., and Marketing Research faculty member Mr. Antonio E. Etrata.

PSB was represented by its President, Jose Vicente Alde, and attending as witnesses for PSB were First Vice President and Chief Customer Experience and Human Resources Officer Ms. Mary Jane Valero, Ph.D.; Senior Vice President and Chief Information Technology Officer Mr. Neil Estrellado and People and Culture Head Mr. Rex Jardinero. Established in 1959, PSB is a subsidiary of the Metropolitan Bank and Trust Company, and has been recognized as one of the strongest banks in the Philippines by the Asian Bank in its annual ranking for its 2016-2017 edition.    

The agreement, which covers the courses Market Research, Product Development Management, and Customer Experience Management under the Marketing Management program, will integrate curricular tasks that will be recorded under students鈥� performance assessments. Through such activities, students will be able to learn marketing principles with professional oversight as it brings the realities of the marketing industry inside the classroom and combines it with structured marketing science. The MoU is effective from A.Y. 2019-2020 until A.Y. 2024-2025. 

According to Marketing Management Department Chair Dr. Francis Lawrence B. De Jesus, 鈥淸The MoU] is the first phase in establishing an in-campus marketing consultancy capable of catering to the market research needs of the industry鈥檚 biggest players.鈥�

In a related development, PSB also commended five students under the Marketing Management program, namely, Menchie Hernandez, Joshua Isidro, Aaliyah Jimenez, Jerome Espina, Leanne Gono, for having the 鈥淢ost Industry Relevant Market Research Outputs.鈥�

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