The panel is tasked to achieve the following objectives: 1) to standardize terms and semantics associated to new world skills required in every form of business; 2) to standardize job roles and basic skillset requirements for every business-related employment positions; and 3) to support informed decisions about career goals upgrading and planning.

The appointment of De Jesus to the panel was confirmed by DTI-PTTC Executive Director Nelly Nita N. Dillera, CESO III, who is also serving as the Project Director of the Philippine Skills Initiative, in a ceremony participated in by the representatives from the sector agencies leads of the government, industry associations presidents, education and higher learning institutions, administrators and officials, and labor union leaders.

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Anica Monique Andulan, Adrian Aggabao, Khirvy Dy, Gabriel Flores, Kurt Garcia, Kenneth Olivares, Millenross Palomo, Jenn Chloe Raquepo, Daryll Sallan, and Vince Solis lent their services during the said event, engaging in real-life corporate practice of marketing management even while at school. The students鈥� research outputs were translated into strategic action plans for SEA OIL Philippines鈥檚 adoption, in keeping with the University鈥檚 recently signed agreement with the company. They were guided by Market Research adviser Antonio E. Etrata, PhD and Department of Marketing Management Chair Francis Lawrence B. De Jesus, PhD. 

In attendance during the final meeting were SEA OIL officials, namely Chief Financial Officer and President for Retail Business Mark You, Vice-President for Corporate and Consumer Marketing Jose Jaime dela Fuente, Corporate Consumer Marketing Department Senior Manager Serge Rodriguez, Knowledge Base Supervisor Gia Guevarra, Program Roll-outs Supervisor Martin Tiosejo, and members of the Corporate Consumer Marketing Team.

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The partnership paves the way for BSBA Marketing Management students to design, implement, and turnover marketing research deliverables for SEA OIL. This will allow the students to achieve 鈥渓earning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country,鈥� according to Marketing Management Chair Francis Lawrence B. de Jesus, PhD.

In his message, dela Fuente expressed appreciation to 国产吃瓜黑料一区二区for the partnership, especially at a time when the company assesses marketing sentiments as part of its 鈥淔uel PH to Recovery鈥� project. 

The students who will conduct the marketing research will be under the supervision of Mr. Antonio E. Etrata.

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De Jesus presented the paper 鈥淎ssimilation of International Consumer Products in the Philippines as a testament of Modern Cultural and Economic Integration in Asia鈥�. The primary paper is a collaborative work with students from the Marketing Management Department.

Students likewise presented their papers in the said event. Leanne Christine A. Gono, Van Kevin L. Li, and BJ I. Mercado presented their paper 鈥淭aiwan鈥檚 influence in the food retail industry of the Philippines,鈥� while Angelu Alcaraz, Keith Bonus, and Jellah Ricalde presented the paper 鈥淎 comparative analysis between western and asian influence in the retail sector of the Philippines.鈥� Finally, John Simon E. Abraham, Isabela V. Bacay, Kristian George M. Hinanay presented the paper 鈥淎sian Countries abs Its Influence on the Non-food Retailing Environment of the Philippines.鈥�

The academic trip also includes benchmarking with the Chung Yuan Christian University and Ming Chuan University, MICE Industry Immersion with Interplan Corporation, a visit of the Taiwan Food and Beverage Expo, and a curricular retail audit program of the Taipei Retail Consumer Environment.

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