MERCADO, Jame Monren T. Archives - ��ԹϺ��һ��

CTHM’s Sentro Turismo inks MOA with Echague, Isabela LGU

Philippe Hernandez — Mon, 09 Dec 2024 12:15:32 +0000

The College of Tourism and Hospitality Management, through its Department of Tourism Management and ��ԹϺ��һ��Sentro Turismo, recently inked a new Memorandum of Agreement (MOA) with the Municipal Government of Echague in the Province of Isabela, during the Pambungad: The Official Partnership Agreement event.

The MOA highlighted the implementation of Pagtanaw Echague, Isabela arising from the courses THM52016: Tourism Policy, Planning and Development, TOSM5263: Travel Agency Management and Operations, and THM52019: Introduction to Meetings, Incentives, Conferences and Event Management.

Through their requirements under THM52016, six (6) sections from third-year BS Tourism Management are tasked to develop sustainable tourist site development plans for six (6) sites in Echague, Isabela, namely, Calsa-Multipurpose Cooperative, Echague Public Market, Tercero Street, Echague East Central Elementary School – Gabaldon Building, Eatchague Banchetto, and Echague Rattan Industry in Barangay Affunan. The MOA provided both parties with assigned duties and responsibilities for planning, research fieldwork implementation, monitoring and evaluation, and turnover activities. The logistical requirements were assigned to students from class 3TOM3 under TOSM5263. At the same time, class 3TOM5 under THM52019 was assigned to conduct the Heritage Youth Forum for the Rattan Weaving Industry.

The Municipal Government of Echague, Isabela, was represented by its Mayor, Hon. Francis Faustino “Kiko” A. Dy, and Mr. Louie C. Simbe, the Municipal Cultural and Tourism Officer. For the ��ԹϺ��һ��, it was represented by a Member of the CTHM Dean’s Council, Asst. Prof. Maria Concepcion A. Ang and Asst. Prof. Jame Monren T. Mercado, MACHS, Coordinator of the ��ԹϺ��һ��Sentro Turismo.

In the same event, a Memorandum of Understanding (MOU) among the ��ԹϺ��һ��Simbahayan Community Development Office, CTHM, and the municipality was forged to conduct a dance workshop of Echagueño Youth, which CTHM Intenzyc facilitated.

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CCCPET bags Php 14M cultural preservation grant for Samar Fortification Project from US State Department

Philippe Hernandez — Wed, 27 Nov 2024 02:14:04 +0000

The ��ԹϺ��һ��, through the Graduate School Center for Conservation of Cultural Property and Environment in the Tropics, bagged the prestigious Ambassadors Fund for Cultural Preservation (AFCP) grant for its Samar Fortification Project. This grant, valued at Two Hundred Forty-Five Thousand Dollars ($245,000.00), will be a game-changer in the Safeguarding Sentinels Of The Samar Seas: Conservation Project of Samar Fortifications.

With a transdisciplinary approach, the project will advance heritage research, education programs and tourism promotion that will dramatically impact the Samar Province’s holistic development. These forgotten fortifications are value-added to Spark Samar’s program by promoting historically significant tourist destinations that provide opportunities for community-driven conservation.

To jumpstart the project, the US Embassy in the Philippines, Deputy Director for Public Engagement Chad Kinnear, joined by Resource Coordination Specialist Mr. Edwin Raymund A. Vergara, conducted an ocular inspection last November 21-22, 2024 in three (3) fortification sites in Samar Province. They were accompanied by the university’s composite team from USTGS-CCCPET, ��ԹϺ��һ��College of Tourism and Hospitality Management, and ��ԹϺ��һ��College of Architecture. Samar Governor Sharee Ann Tan expressed her sincere gratitude to the US Embassy of the Philippines and to the ��ԹϺ��һ��.

Project implementors inspect a standing fortification in Samar

Project proponents, funding agents, and local community partners pose for a souvenir photo.

Ms. Beverly M. Bautista, MAEd, Officer-in-Charge of USTGS-CCCPET and Project Director, emphasizes that this initiative aligns with the university’s vision of preserving cultural heritage that will inspire future generations as responsible stewards. Through the AFCP grant, USTGS-CCCPET gets to continue its role as a prime mover of cultural heritage preservation, advocating heritage utilization toward community development.

The project is set to launch on December 4, 2024, in Sta. Rita, Samar, in partnership with Samar Provincial Government and the Local Government of Sta. Rita.

The AFCP, established by the US Department of State, supports projects worldwide that preserve cultural heritage, including historic buildings, archaeological sites, collections, and intangible heritage such as traditional crafts and languages.

��ԹϺ��һ��Team, Sta. Rita LGU team and

US Embassy Officials Deputy Director for Public Engagement Chad Kinnear (middle, blue shirt) Resource Coordination Specialist Mr. Edwin Raymund A. Vergara (middle, red shirt)

Ms. Beverly Bautista lead the ocular visit in Tinago Ruins in Tarangan with US Embassy Officials Deputy Director for Public Engagement Chad Kinnear (blue shirt) Resource Coordination Specialist Mr. Edwin Raymund A. Vergara (red shirt)

��ԹϺ��һ��Team, Gandara LGU Officials, Bangahon local community with

US Embassy Officials Deputy Director for Public Engagement Chad Kinnear (middle, blue shirt) Resource Coordination Specialist Mr. Edwin Raymund A. Vergara (middle, red shirt)

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RCSSEd, Sentro Turismo turn over 10-yr sustainable tourism, strategic dev’t plan to Echague, Isabela LGU

Philippe Hernandez — Wed, 21 Aug 2024 05:20:45 +0000

The Research Center for Social Sciences and Education (RCSSEd) and the College of Tourism and Hospitality Management (CTHM) – ��ԹϺ��һ��Sentro Turismo officially turned over a 10-year Sustainable Tourism and Strategic Development Plan for Barangay San Miguel, Echague, Isabela on August 19, 2024 (Monday).

The plan aimed to assess the potential of Barangay San Miguel in Echague, Isabela, for sustainable community-based tourism in the new and next normal. It also determined the current situation of the barangay, specifically its community-based tourism industry development, analyzed different related issues, constraints, and opportunities of the barangay for community-based tourism industry development, assessed the perspectives and views of different stakeholders on the sustainability and development of the barangay’s tourism resources, assessed tourism development impacts, specifically on the barangay’s economic, socio-cultural, and environmental aspects, and developed a sustainable community-based tourism strategic development framework and sustainability indicators for Barangay San Miguel, Echague, Isabela.

UST, Echague, and NRCP officials pose for a souvenir photo (Credit: NRCP Facebook Page)

Lead researcher Jame Monren T. Mercado speaks to the attendees. (Credit: NRCP Facebook Page)

NRCP President Dr. Aimee Lynn Barrion-Dupo speaks before the audience. (Credit: NRCP Facebook Page)

The Office of Hon. Faustino “Inno” A. Dy V of the 6^th District of Isabela initiated the project and was supported by the Municipal Government of Echague, Isabela. The turnover activity was conducted at the Blessed Jane of Aza Lounge, Buenaventura Garcia Paredes, O.P. Building.

Mr. Louie Simbe, the Municipal Tourism, Culture, and Arts Officer of the Municipality, and Ms. Claire Santiago, the Political Affairs Assistant under the Office of Cong. Inno officially received the plan. Officials from the DOST NRCP also attended the event. It was headed by Dr. Aimee Lynn Barrion-Dupo (President) and Dr. Bernardo N. Sepeda (Executive Director). While RCSSEd was represented by its Director, Assoc. Prof. Dr. Jeremaiah M. Opiniano.

#TeamKomunidad of the ��ԹϺ��һ��CTHM and Sentro Turismo spearheaded the project under the leadership of Asst. Prof. Jame Monren T. Mercado, MACHS, with the team members, Asst. Prof. Dr. Avi Ben P. Andalecio, Dr. Fhamela F. Sarmiento, Asst. Prof. Maria Concepcion A. Ang, Assistant Dean Assoc. Prof. Dr. Evangeline E. Timbang, and Dean Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado.

The plan was an output of the project entitled “Sustainable Community-based Tourism Potential and Development of Barangay San Miguel, Echague, Isabela in the New/Next Normal.” The project was also part of the 1^st batch of the Policy-funded Research Projects under the National Research Council of the Philippines (NRCP) of the Department of Science and Technology (DOST).

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Science, Tourism academic staff win awards in Nat’l Academy of Science and Technology Talent Search for Young Scientists

Philippe Hernandez — Tue, 16 Jul 2024 02:53:50 +0000

Three academic staff of the University comprised half of the finalists/winners of the 2024 National Academy of Science and Technology Talent Search for Young Scientists (NAST TSYS), which conferred the recognition this July 2024.

Winning the Third Prize is Inst. John Andrew C. Albay, PhD of the Department of Mathematics and Physics for his work “Colloidal Heat Engine Driven by Engineered Active Noise.” Albay becomes the first NAST TSYS awardee of the Department.

Receiving citations are Inst. Katherine Yasmin M. Garcia, MS of the Department of Chemistry and Asst. Prof. Jame Monren T. Mercado, MA of the Department of Tourism Management.

Garcia was recognized for her work entitled “Antiproliferative and Cytotoxic Cytochalasins from 𝘚𝘱𝘢𝘳𝘵𝘪𝘤𝘰𝘭𝘢 𝘵𝘳𝘪𝘴𝘦𝘱𝘵𝘢𝘵𝘢 Inhibit Action Polymerization and Aggregation.”

Garcia, Mercado, and Albay

L-R: Mercado, Garcia, and Albay (4th from left) join co-awardees from other universities.

Meanwhile, Mercado, who is an academic researcher of the Research Center for Social Sciences and Education, was recognized for his work entitled “Ysla de Panciteria: A Preliminary Study on the Culinary Heritage Significance of Pancit Using the Heritage Documentation Approach — the Case of Luzon Island, Philippines.” Mercado co-authored the work with Dr. Avi Ben Andalecio, also of the College of Tourism and Hospitality Management.

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CTHM’s Sentro Turismo turns over five-year sustainable strategic tourism dev’t plan to Ormoc City

Philippe Hernandez — Wed, 03 Jul 2024 02:15:09 +0000

The College of Tourism and Hospitality Management, through its ��ԹϺ��һ��Sentro Turismo, conducted Pagsibol Ormoc City on June 28, 2024 (Friday) at the Ormoc City Hall, Province of Leyte. Pagsibol Ormoc City concentrated on presenting and officially submitting the Sustainable Strategic Tourism Development Plan 2023-2028, which conceptualized a sustainable strategic tourism development plan for the City based on the value- and rights-based developmental approach through cultural and heritage significance, current internal and external environments, the tourism and hospitality-related plans and implemented programs and projects, and the perspectives of different primary and secondary stakeholders.

The project is in partnership with the City Government, represented by its Mayor, Hon. Lucy Torres-Gomez, Hon. Richard I. Gomez, DPA (Congressman, 4^th District of Leyte), the members of the Sanggunian Panlungsod Committee on Tourism, Culture, Heritage, and the Arts, the City Tourism Council, and the Ormoc City Tourism Office. At the same time, the ��ԹϺ��һ�� was represented by the Assistant Dean of the College of Tourism and Hospitality Management, Assoc. Prof. Dr. Evangeline E. Timbang, and the members of the project team.

Mayor Torres-Gomez pointed out during her Message of Appreciation that the plan will provide them with significant measures for conceptualizing their programs and projects for the sustainable tourism development of the city. It also allowed the government to be aware of the current negative situations in the Ormoc Tourism Industry that it must address. After the output presentation, the Sanggunian Committee approved the Resolution adopting the plan.

The project team was headed by its Project Director, Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado, together with its members, Asst. Prof. Jame Monren T. Mercado (Project Coordinator and Writer/Researcher), Asst. Prof. Maria Concepcion A. Ang (Writer/Researcher), Dr. Fhamela F. Sarmiento (Writer/Researcher), Mr. Wyett White T. Lee (Writer/Researcher), Mr. Alec P. Bagcus (Writer/Researcher), Ms. Andrea Nicole D. Hernandez (Research Assistant), and Mr. Allan B. Bundang (Graphic Artist).

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UST’s Scopus entries breach 3,000 mark

Philippe Hernandez — Thu, 19 Oct 2023 02:13:13 +0000

The University has reached the 3,000 mark in terms of scholarly works recorded in the world’s leading scholarly database Scopus as of October 19, 2023.

After registering 2,995 indexed entries last week, ��ԹϺ��һ��tallied on October 19, 2023 3,003 journal articles, book chapters, books, conference papers, and other research materials.

The eight most recent co-authored works, covering journal articles and conference papers, came from the following:

· Ross Vasquez of the Faculty of Pharmacy (Biomedicine and Pharmacotherapy);

· Carlo Gabriel Casipit of the Faculty of Medicine and Surgery (IJC Heart and Vasculature);

· Jojo Blanza of the Faculty of Engineering (International Journal of Electrical and Computer Engineering);

· Frederick Masangkay of the Faculty of Pharmacy (three journals articles in Scientific Reports);

· Marc Eric Reyes of the College of Science (BMC Psychology); and

· Jame Monren Mercado and advisee students from the College of Tourism and Hospitality Management (Journal of Ethnic Foods).

Citing Scopus’ labels for disciplines and research themes, UST’s ten leading research themes in terms of total indexed works are Medicine (1,284); the Social Sciences (473); the Agricultural and Biological Sciences (432); Biochemistry, Genetics and Molecular Biology (367); Environmental Sciences (260); Engineering (233); Computer Science (209); Arts and Humanities (180); Immunology and Microbiology (147); and Neuroscience (139).

��ԹϺ��һ��finally got ranked in TIMES Higher Education’s World University Rankings (particularly the 2024 edition) after meeting the minimum requirement for Scopus-indexed materials in the last five years: 150 per year and at least 1,000 in the last five years. The 2024 World University Rankings covered the years 2018 to 2022.

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#TeamKomunidad of RCSSEd, CTHM presents DOST NRCP Policy Research proposals

Philippe Hernandez — Tue, 20 Jun 2023 02:43:07 +0000

#TeamKomunidad, a project team composed of academic researchers from the Research Center for Social Sciences and Education (RCSSEd) – Tourism Studies RIG, College of Tourism and Hospitality Management (CTHM) and ��ԹϺ��һ��Sentro Turismo, presented their Policy Research entitled “Sustainable Community-based Tourism Potential and Development of Barangay San Miguel, Echague, Isabela in the New/Next Normal” on June 7, 2023 at the House of Representatives, Quezon City, as part of the National Research Council of the Philippines’s Research Forum and Agenda Setting for Policy Development.

The project aimed to assess the potential and development of the Barangay and its related stakeholders on sustainable community-based tourism. It was funded by the Department of Science and Technology – National Research Council of the Philippines (DOST NRCP) through the initiative of the House of Representatives Office of Hon. Faustino “Inno” A. Dy V of the 6^th District of Isabela.

During the Policy Forum, Congressman Inno Dy V, who is also the Chair of the House Committee on Bases Conversion, shared the significance of sustainable tourism development to uplift the way of life of the local community and their related stakeholders in the municipality and even through its district and nearby provinces. The plan will provide them with a strategic and evidence-based approach to mechanizing their programs and projects for tourism development and resource conservation.

After the research forum, Congressman Inno graced a ceremonial signing of the Memorandum of Agreement (MOA) between the ��ԹϺ��һ�� and the Municipal Government of Echague, Isabela. The MOA signified the strong relationship between the two parties, specifically on implementing the DOST NRCP Policy Funded Research Project. LGU Echague was represented by Hon. Francis Faustino “Kiko” A. Dy (Municipal Mayor), Hon. Allan P. Tupong, MD (Municipal Vice Mayor), the Members of the Sanggunian Bayan, and Mr. Louie C. Simbe (Municipal Tourism, Culture and Arts Officer).

#TeamKomunidad is headed by Inst. Jame Monren T. Mercado, MACHS of RCSSEd, CTHM, and ��ԹϺ��һ��Sentro Turismo. He was joined by the project team members, Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado (Dean), Assoc. Prof. Dr. Evangeline E. Timbang (Assistant Dean), Asst. Prof. Maria Concepcion A. Ang, Dr. Avi Ben P. Andalecio, and Dr. Fhamela F. Sarmiento. They were assisted by Inst. Danilo P. Bustillos II (Department of Hospitality Management) and Ms. Andrea Nicole D. Hernandez (CTHM Alumna Batch 2019).

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Papers on Philippine sawsawan, Puto Calasiao by CTHM Culinary Entrep students win paper award

Philippe Hernandez — Thu, 13 Apr 2023 12:33:48 +0000

Two (2) research teams from the College of Tourism and Hospitality Management’s BS Hospitality Management – Culinary Entrepreneurship Program won 1^st and 2^nd Place for Best Paper – Student Category during the KAIN Conference 2023. It was held on April 4, 2023 (Tuesday) at Jose Rizal University, Mandaluyong City.

Karen Grace V. Aster, Jaime Ramir B. Castillo, Shekaina R. Cheng, John Paulo L. Trillana, and Ysabella Marie B. Varlez won 1^st Place with the research entitled “Sawsawan: Explicating the Culinary Heritage Significance of Philippine Condiments using Bibliometrics (1972 – 2018)”.

First-Place Winners

Second-Place Winners

Mercado (left) joins the award-winning students.

Meanwhile, Dylan M. Cariño, Victor Ian P. Cera, Ma. Sophia J. Medina, Louise Orlane R. Reyes, Arrian Karl A. Zaldivar, and Thomas Dominic M. Zambrano won 2^nd Place with the research entitled “Amputi Balitok (White Gold): Explicating the Culinary Significance and Safeguarding Dimensions of Puto Calasiao in Pangasinan, Philippines.” The research was in partnership with the Municipal Government of Calasiao, Pangasinan, and the paper was co-authored by Ms. Tammy Marie C. Fernandez (Municipal Tourism Officer) and Mr. Gerald L. Quinit (Municipal Agriculturist).

KAIN Conference, now in its third year and part of the education campaign of the Filipino Food Month national celebration, aims to play a major role in achieving sustainable development goals by promoting agricultural development, food security, nutrition, sustainable food production, and the conservation of biodiversity. It was organized by the Slow Food Youth Movement Network Philippines, Philippine Culinary Heritage Movement, the National Commission for Culture and the Arts, and Jose Rizal University.

Both teams were mentored by Inst. Jame Monren T. Mercado, MACHS from the Department of Tourism Management and the Research Center for Social Sciences and Education. Mercado co-authored the work.

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CTHM students present culinary heritage research during the SEAMEO CHAT Symposium 2023

Philippe Hernandez — Mon, 30 Jan 2023 02:08:49 +0000

Two research teams from the College of Tourism and Hospitality Management under the BS Hospitality Management – Culinary Entrepreneurship Program presented their culinary heritage research during the international virtual symposium entitled “Traditions of Food in Southeast Asia: In Trace of Southeast Asia’s Food Culture,” organized by the Southeast Asian Ministers of Education Organization Regional Centre for History and Tradition (SEAMEO CHAT). It was held on January 26 and 27, 2023 (Thursday and Friday) through Zoom Meetings. The event’s objective concentrated on the awareness and significance of food culture in the region, highlighting its similarities and diversities.

The first research, entitled “Amputi Balitok (White Gold): Explicating the Culinary Significance and Safeguarding Dimensions of Puto Calasiao in Pangasinan, Philippines,” was presented by Dylan M. Cariño, Victor Ian P. Cera, Ma. Sophia J. Medina, Louise Orlane R. Reyes, Arrian Karl A. Zaldivar, and Thomas Dominic M. Zambrano. The research was in partnership with the Municipal Government of Calasiao, Pangasinan. It was co-authored by Ms. Tammy Marie C. Fernandez (Municipal Tourism Officer) and Mr. Gerald L. Quinit (Municipal Agriculturist).

Karen Grace V. Aster, Jaime Ramir B. Castillo, Shekaina R. Cheng, John Paulo L. Trillana, and Ysabella Marie B. Varlez presented the second research. They shared their research entitled “Sawsawan: Explicating the Culinary Heritage Significance of Philippine Condiments using Bibliometrics (1972 – 2018)”.

Both teams were mentored by co-author Mr. Jame Monren T. Mercado from the Department of Tourism Management.

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Dean Granado wins best research presenter award, CTHM faculty present studies in Thailand conference

Philippe Hernandez — Mon, 12 Dec 2022 08:48:56 +0000

Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado, the Dean of the College of Tourism and Hospitality Management, won Best Research Presenter award at the 1^st International Tourism Educators Convention and Research Conference (ITECReC) held last November 28 to 30, 2022, at the Mandarin Hotel Bangkok, Thailand. It was organized by the Union of Filipino Tourism Educators, Inc. (UFTE).

Dean Granado presented the research entitled “The Value and Significance of Local Ordinances in Sustainable Community-based Tourism – The Case of Barangay San Miguel, Echague, Isabela, Philippines.” The study was co-authored by CTHM academic staff Mr. Jame Monren T. Mercado, Mr. Avi Ben P. Andalecio, Ms. Fhamela F. Sarmiento, Asst. Prof. Maria Concepcion A. Ang, and Assoc. Prof. Dr. Evangeline E. Timbang. The research aims to understand how laws and ordinances contribute to Sustainable Tourism in Barangay San Miguel, Echague, Isabela.

Dean Granado receives the certificate as Best Research Presenter.

Mercado receives a certificate as research presenter.

Andalecio receives a certificate as a research presenter.

Dean Granado (fourth from left) joins the event organizers for a souvenir photo.

Aside from Granado, two academic staff were also presented their manuscripts during the research conference. They are the following:

Mr. Jame Monren T. Mercado, Mr. Avi Ben P. Andalecio, Ms. Fhamela F. Sarmiento, Asst. Prof. Maria Concepcion A. Ang, Assoc. Prof. Dr. Evangeline E. Timbang & Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado: “Explicating the Contributions of the Local Community on Sustainable Community-based Tourism – The Case of Barangay San Miguel, Echague, Isabela, Philippines”

Mr. Avi Ben P. Andalecio, Mr. Jame Monren T. Mercado, Ms. Fhamela F. Sarmiento, Asst. Prof. Maria Concepcion A. Ang, Assoc. Prof. Dr. Evangeline E. Timbang & Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado: “Behind the Community Lenses: Community-based Tourism Potentials of Barangay San Miguel, Echague, Isabela using the Extended Parameters of Sustainable Tourism Development”

The research presented was part of the approved project funded by the Department of Science and Technology – National Research Council of the Philippines (DOST NRCP) under the Policy Funded Research Award 2021 in cooperation with the Office of Hon. Faustino “Inno” A. Dy V of the 6^th District of the Province of Isabela and the Municipal Government of Echague, Isabela.

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MERCADO, Jame Monren T. Archives - �����ԹϺ���һ������