A symposium on Destination Management and Marketing was held on December 10, 2024, at the Medicine Auditorium of the 国产吃瓜黑料一区二区 with the theme, 鈥淐utting Edge Campaigns: A look into the New Destination Marketing Strategies.鈥� The event, organized by third year CTHM students, was designed to enhance students鈥� knowledge in destination marketing, emphasizing the transformative role of digital platforms, AI-driven content generation, and innovative strategies in the tourism sector.
As the university aims to develop closer partnerships and collaborations with fellow Dominican academic institutions, a joint project between 国产吃瓜黑料一区二区Tourism students and third year Communication students from the Colegio de San Juan de Letran-Bataan allowed both institutions to create an integrated marketing communication (IMC) campaign. A site visit and the conduct of a Usage, Attitude, and Image survey in partnership with the Provincial Government of Bataan was instrumental to the completion of the IMC campaign. This project was presented during the symposium.
The event, being an output of the task-based approach to teaching, featured talk segments from experts and specialists in the field of marketing. Founder and Managing Director of marketing and consultancy firm Studio Bellare Mr. Shane Bellare and Director for Product Development and Concurrent Director for the Medical Travel and Wellness Tourism Program at the Department of Tourism Dr. Paulo Benito S. Tugbang shared strategies and approaches about modern tourism marketing, destination marketing, and strategic tourism destination management.
This student-led event was an opportunity for attendees to engage with industry excerpts and learn more about trends and innovations in tourism marketing.
