Academic staff Mr. Wyett White T. Lee of the College of Tourism and Hospitality Management presented his research titled, 鈥淎dvancing Academic Innovation: Examining the Impact of Generative AI in Hospitality, Tourism and Service Management Education a Cross-Cultural Study on Fostering Collaborative Learning and Best Practices鈥� on November 11, 2024, at the International Panel of Experts (IPoE) conducted at the Al Rayyan International University College in partnership with the University of Derby in Doha, Qatar.
The presentation highlighted the findings of an exploratory study conducted by the 国产吃瓜黑料一区二区 – College of Tourism and Hospitality Management (UST-CTHM) in collaboration with Sunway University (Malaysia) and Dusit Thani College (Thailand). The team was composed of Prof. Marcus Stephenson, Dr. Sara Abhari, and Assoc. Prof. Dr. Alexander Trupp from Sunway University, Ms. Pichaya Noranitiphadungkarn from Dusit Thani College, and Lee from UST-CTHM.
Findings emphasized the importance of the appropriate use of Generative AI in learning, as well as the dangers and limitations it presents towards its use in Hospitality, Tourism, and Service Management Education. Such dangers and limitations are balanced by the strengths of AI, where swift and accessible means of information allow students to better express their academic potential and be aided in research and project support, multilingual environments, and language enhancement.
The study was awarded a grant worth AUD3500 under the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) Research Grant Scheme 2024. THE-ICE was established in 2004 by the Australian Federal Government to develop benchmarks and promote excellence in tourism, hospitality, and events (TH&E). THE-ICE accredits public and private universities, hotel schools, institutes, and vocational colleges.
UST-CTHM continues to engage with THE-ICE in various forms, including accreditations, student surveys, competitions, and contests. In 2022, UST-CTHM attained the No. 1 ranking in THE-ICE student satisfaction global index across 44 members within 19 countries.
